New kit deal breaks records
By Adam Bryant
Updated Friday, 22nd April 2011
Liverpool have agreed a new kit deal worth £25million a year with Boston-based Warrior Sports, a subsidary of New Balance.
The deal, which will commence in 2012/13, is worth twice as much as the club's current one with Adidas, and also beats Man Utd's £23.5m-a-year contract with Nike.
Liverpool replica shirts are currently the fourth best selling across the world, behind United, Real Madrid and Barcelona.